Sign wars

 

Whangarei's longest-serving councillor and Deputy Mayor Phil Halse says the council needs to include advertising on its road signs to “reduce the [financial] burden on ratepayers”.

The comment was made during a debate about attracting more visitors to the council's loss-making Hundertwasser Art Centre. Cr Halse was not specific about the form the advertising would take. Perhaps he had in mind something like "Left turn for Town Basin and the Warehouse where everyone gets a bargain" or maybe something subtle like using the McDonalds “M” logo in the sign to Te Ka“M"o.

We are not sure if Cr Halse was being serious, but needless to say, he did not persuade the sign regulating authorities that it was a genius idea.

As it happens, not only was Cr Halse’s idea rejected, so too was the request for Hundertwasser-specific signage. The NZ Transport Agency Waka Kotahi and WDC staff opposed it because there were already too many signs on SH1 directing people to the Town Basin, and they pointed out, “road safety guidelines require signs to be brief, clear and readable at a glance." We wonder if that also applies to bilingual signs.